Laser micro-projection or LED micro-investment intelligent no-screen TV how to choose?


The domestic home projection market has always had a special circle called “Entertainment Projection”: they want to buy professional home theater products, and they think that the price is too expensive, but they really like to play the “young market” of projection. The size of this market has reached 200,000 in 2009 and reached 800,000 in 2014.

Micro-investment market prospects are optimistic

In fact, the current market for LED micro-projection fill is “entertainment projection”. The current price of LED micro projectors is 1800 yuan to 4,000 yuan, 720p HD resolution, mainstream brightness is about 300 lumens, and the volume is small. With the addition of many domestic brands, the LED micro projector market has also undergone new changes. On the one hand, the publicity of the indiscriminate bombing, let more consumers know about the LED micro projector products, and promote the market development and growth. According to the data report of relevant institutions, the market for LED small projectors in 2014 was about 800,000 to 1 million units. As the brightness of LEDs increases, the proportion of LED projectors will increase year by year.

The market is fiercely competitive, and the product parameters are falsified

On the other hand, due to the large number of competitors, domestic brands are more focused on the price, gaining eyeballs at low prices and attracting consumers to buy. At the same time, in order to be more tempting, exaggerating the performance of the product, the brightness of the virtual standard is serious, the actual 300-flow brightness of the machine, on the promotional color page can be nominally up to 2000 lumens of brightness. In the product introduction made on Taobao, the effect map is more serious than PS, which is far from the actual picture effect. It is to stimulate consumers to see the desire to buy, and the psychology of such transitional “consumer” users is not only serious. Damage to the brand image, and undoubtedly not conducive to the healthy development of the industry.

At present, the mainstream products of home theaters and super screenless TVs have a common problem: low brightness, mainly reflected in the following aspects:

1. The human eye will feel tired after a long time of viewing, which may easily cause a decrease in vision;

2, households need to pull up the curtains to create a relatively dark viewing environment, commonly known as "small black house", resulting in the use of scene marginalization.

Brightness is the bottleneck of LED micro-projection

Such products are not recognized by the masses and arouse the desire to buy. Since brightness is the core factor, what kind of light source can save the micro-injection product and raise it to a step in the brightness index?

In the display field, the laser light source can be said to be a delineated first-line "star". With many advantages, it is hoped to lead the micro-projector market. The emergence of the emerging brand Xiaoming laser micro-investment broke the dilemma that micro-investment is small enough to be bright enough. It is reported that the product is small in size and less than 24mm thick. It is the same size as ipadmini and weighs only 700g. With a brightness of 700 ANSI lumens, it is 2-3 times more than the current mainstream micro-injection products. This product uses the ALPD laser display technology of Guangfeng Optoelectronics .

ALPD laser display technology

The core patent of ALPD laser display technology is in the hands of Shenzhen Guangfeng Optoelectronic Technology Co., Ltd., which is the global leader in laser display technology. The world's first film projector with a laser source and the first laser TV were built. Xiaoming Technology is a wholly-owned subsidiary of Guangfeng Optoelectronics Co., Ltd., which mainly promotes laser home display products using ALPD laser display technology .


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